In the world of skincare, few brands command the quiet cult status and reverence of Aesop. Known for its minimalist aesthetic, botanical-based formulations, and aromatic sensorial experience, Aesop has become more than a skincare line—it’s a lifestyle statement. Let’s take a deeper dive into the history of Aesop, explore its most beloved products, where you can buy them, and answer some of the most frequently asked questions about the brand.
The Story Behind Aesop
Aesop was founded in Melbourne, Australia, in 1987 by hairdresser Dennis Paphitis, who initially wanted to create high-quality hair care products that blended plant-based ingredients with laboratory-made ones. Inspired by the Greek fabulist Aesop, the brand took on a name that aligned with storytelling, intellect, and natural wisdom.
From the beginning, Aesop distinguished itself not only with its sophisticated, gender-neutral formulas but also with its artistic branding and apothecary-style amber bottles. Each Aesop store is uniquely designed to reflect its environment, often resembling a gallery space more than a typical beauty shop.
In 2012, a majority stake of Aesop was sold to Brazilian cosmetics giant Natura & Co., and in 2023, The global beauty giant L’Oréal acquired the brand, cementing its place among high-end beauty royalty.
Aesop’s iconic products
Aesop’s product line ranges from skincare and haircare to body and home fragrances. Here are some of their fan-favourite items:
Aesop Resurrection Aromatique Hand Wash
A cult classic. This botanical-rich hand wash with mandarin rind, rosemary leaf, and cedar atlas is found in stylish bathrooms around the world.
Aesop Parsley Seed Anti-Oxidant Serum
Ideal for urban dwellers, this lightweight serum helps to hydrate and defend the skin against pollution and free radicals.
Aesop Geranium Leaf Body Cleanser
A refreshing and invigorating body wash with a gentle, herbaceous scent that elevates your daily shower ritual.
Aesop Fabulous Face Oil
A nourishing blend of botanical oils that balances and softens the skin, especially beloved by those with dry or sensitive skin.
Aesop Aromatique Room Sprays
Subtle yet complex, these sprays instantly uplift your space with sophisticated, non-overpowering fragrances.
Where to Buy Aesop Products
You can purchase Aesop products through several channels:
Official Aesop Stores and Website
Luxury Department Stores
Nordstrom, Selfridges, Neiman Marcus, Myer, and David Jones.
High-end Beauty Retailers
Mecca, Space NK, and Cult Beauty (depending on region).
Select Boutiques and Hotels
Many boutique hotels and upscale spas also carry Aesop amenities.
FAQ: Everything You Want to Know About Aesop
How do you pronounce Aesop?
Aesop is pronounced “EE-sop”, just like the ancient Greek storyteller.
Who owns Aesop?
As of 2023, L’Oréal (the world’s largest cosmetics company ) owns Aesop.
Is Aesop cruelty-free?
Yes. Aesop does not test on animals, and the brand is certified cruelty-free by Choose Cruelty Free and PETA.
Is Aesop Australian-owned?
No longer. While Aesop was founded in Australia, it is now owned by the French cosmetics giant L’Oréal.
Is Aesop made in Australia?
Yes, the majority of Aesop products are still formulated and manufactured in Australia, maintaining its commitment to local craftsmanship.
Is Aesop organic?
Aesop does not market itself as organic. Instead, the brand blends botanical ingredients with safe synthetic compounds for performance and stability.
Is Aesop vegan?
Most of Aesop’s products are vegan, but not all. They disclose ingredients clearly on their packaging and website, so check the label if you’re strictly vegan.
Is Aesop cheapest in Australia?
Generally yes. Since Aesop is an Australian brand, products are usually priced more competitively in Australia compared to international markets. Buying from Aesop Australia or local authorised retailers typically offers the best value.
Does Aesop offer discounts?
Aesop rarely offers discounts, as it positions itself as a premium skincare brand. Occasionally, special gift sets or seasonal promotions may be available through authorised retailers such as Myer or David Jones.
Aesop remains a beacon for beauty lovers who value quality, subtle luxury, and thoughtful design. Whether you’re diving into their skincare line for the first time or simply want your bathroom to smell like a boutique spa, Aesop delivers a sensory experience unlike any other.
Have you tried Aesop yet? Let us know your favourite product in the comments below!
