As someone who spends a lot of time discovering the latest beauty trends for Experience Beauty, I get excited when a brand comes along that feels fresh, fun and genuinely different. DAISE, a vibrant new beauty and body care brand from New Zealand, is one of those rare finds.
Launched by Jaimee Lupton, the co-founder behind the viral sensation Monday Haircare, DAISE is designed to bring a sense of playfulness to self-care. It is aimed at the youngest Gen Z and the eldest Gen Alpha consumers, but the packaging and mood-matching fragrances have a universal appeal.
A Fresh Approach to Beauty
DAISE is built on Jaimee Lupton’s belief in making beauty accessible by creating high-quality products that are affordable and fun. She took the premium feel that made Monday Haircare a global success and gave it a youthful, experimental edge. According to this article, Lupton wanted to create a brand that encouraged people to enjoy beauty rather than overcomplicate it.
The aesthetic is colourful and bold, featuring daisy-inspired packaging that is designed to stand out. But it is more than just good looks. DAISE products are created to match your mood, giving you the freedom to mix, match and layer scents to create something unique.
Mood-Matching Scents That Invite Play
One of the most exciting things about DAISE is its fragrance-driven identity. The brand launched with six signature scents, each designed to fit different personalities and moods:
- Lowkey Daise – soft rose and sandalwood
- Sunny Daise – creamy vanilla and coconut
- Peachy Daise – fruity berry and mandarin
- Hello Daise – fresh raspberry and mint
- Happy Daise – sweet grape and amber
- Oh So Daise – pear and patchouli
As reported here, the scents can be worn individually or layered together to create something completely personal. This flexibility has made DAISE especially appealing to younger beauty lovers who enjoy experimenting with fragrance.
Fun, Clean and Accessible
DAISE offers a complete range of body care products designed to make everyday self-care more enjoyable:
- Fragrance body mists for hair and skin
- Foaming body washes
- Exfoliating body scrubs
- Bath bombs with surprise gifts inside
- Hydrating lip balms
- All-body sprays and deodorants with 24-hour protection
The products are dermatologically tested, cruelty-free and made with up to 90% natural ingredients. According to this report, DAISE wanted to create formulas that are gentle, clean and suitable for everyday use.
Where to Buy DAISE
DAISE is already expanding quickly across international markets. It debuted at Ulta Beauty in the United States and rolled out in Target stores shortly after. It is also set to launch in Tesco in the United Kingdom and has plans to expand into Canada.
The pricing is another factor behind its growing popularity. With most products sitting between $5 and $12 AUD, DAISE is positioned as an affordable choice for those who want quality body care without overspending.
Why DAISE Deserves the Hype
What makes DAISE stand out among emerging body care brands is the way it balances fun and accessibility while maintaining a focus on quality. It combines youth-first design, mood-matching scents, clean formulations and global availability in a way few competitors manage to achieve.
DAISE invites beauty lovers to experiment, express themselves and enjoy their self-care rituals. It has managed to create a premium experience at an affordable price, and its rapid expansion into major international retailers shows there is strong demand for playful, high-quality products.
Final Thoughts
DAISE is more than just another beauty brand. It is a celebration of individuality and creativity, giving people the tools to express themselves through scent and body care. As someone who has tried countless beauty products over the years, I can confidently say DAISE brings something fresh to the industry and is one to watch as it continues to grow.
