Australian beauty innovator Quick Flick has officially expanded into the budget market with Quick Faced, a new range of affordable multi-purpose products available exclusively at Big W. Founder Iris Smit said she created Quick Faced to make high-performing beauty accessible to everyone, without cutting corners on quality or innovation.
Smarter, Simpler Beauty
Smit explained that the new line was inspired by a wave of imitation products that borrowed Quick Flick’s ideas but ignored essential details like SPF and formula quality. She said this motivated her to “dupe the dupers” by launching her own affordable range that delivers genuine value.
Quick Faced features clever multi-use items such as the SPF50+ 3-in-1 Sunscreen Setting Spray and Hydrating Mist for $29, the 2-in-1 Invisible Oil Control and Setting Powder Spray for $20, and a 2-in-1 Cleanser and Makeup Dissolving Mist that removes makeup gently for $20.
Each product is designed to combine multiple steps into one, saving both time and money while maintaining performance.
Why Big W?
The exclusive Big W partnership gives Quick Faced immediate national reach and positions it directly in front of everyday Australians. For Big W, it is a chance to strengthen its beauty category with a trusted Australian brand known for creativity and transparency.
Smit described the range as “beauty without the markup,” and early buzz suggests shoppers are ready for this shift toward practical, multipurpose essentials.
The Future of Affordable Beauty
Quick Faced represents a new kind of Australian beauty brand. It proves that affordability can exist alongside innovation, and that thoughtful product design can bridge the gap between supermarket shelves and prestige counters.
For readers of ExperienceBeauty.com.au, this launch is a reminder that modern beauty isn’t about spending more, but about brands that understand how consumers actually live.
