When it comes to buying beauty in-person, most Australians think of Mecca and Sephora. But when it comes to buying beauty online, no one does it quite like Adore Beauty. Often recognised by its addition of an iconic Australian Tim Tam to every order, Adore Beauty is loved by many. 

What is Adore Beauty?

Adore Beauty is the number one exclusively-ecommerce beauty retailer in Australia, stocking over 260 leading beauty brands.

According to the Adore Beauty site, it stocks over 11,000 products—spanning makeup, skincare, fragrance, hair care, and wellness products such as menstrual and intimate care products, and supplements.

Adore Beauty puts a heavy focus on customer experience, offering live chat, email, phone, and social media assistance. You also receive samples and minis with orders, and of course, a TimTam with every order. 

Is Adore Beauty legit? 

Many people are unsure about sites like Adore Beauty, maybe because they don’t (yet) have brick-and-mortar stores, and are often asking questions like ‘does adore beauty sell fake products?’ 

Adore Beauty is absolutely legitimate, and does not sell fake products. In fact, Adore Beauty is an official stockist of every brand it carries, so rest assured that you won’t find any fakes here.

Who owns Adore Beauty?

The founder and director of Adore Beauty is Kate Morris, who started the site in 1999 at the age of only 21. 

According to Kate, working at a cosmetic counter while studying at university taught her that many women found department stores intimidating and unpleasant—and she wanted to change that. 

Quick fire FAQs

How long does Adore Beauty take to ship?

Standard post across Australia takes approximately 2-7 business days, while express shipping takes 1-3 business days.

Does Adore Beauty have Afterpay or Zip Pay?

Yes, Adore Beauty offers both Afterpay and Zip Pay.

Does Adore Beauty price match?

No, Adore Beauty does not price match products.

Where does Adore Beauty ship from?

Adore Beauty ships from Melbourne, Australia.