Influencers to Follow in the Australian Beauty Space

Australia has one of the most vibrant and authentic beauty communities in the world. From skincare scientists to bold makeup artists, drag performers to curl specialists, our local creators bring something genuinely unique to the table: a no-nonsense, down-to-earth honesty that resonates far beyond our shores. Whether you are building your beauty knowledge from scratch or looking to refresh your feed, here are the Australian influencers worth following right now, organised by what they do best.

Makeup Tutorials and Artistry

Lauren Curtis

Lauren Curtis is one of the original pioneers of Australian beauty content, active since 2011 and still one of the most-watched creators in the country. With over three million YouTube subscribers and a million Instagram followers, she has built her following on warm, approachable tutorials ranging from full glam to everyday looks. Her TikToks are also known for being genuinely funny.

1. Instagram: instagram.com/lozcurtis
2. YouTube: youtube.com/@laurenbeautyy
3. TikTok: tiktok.com/@lozcurtis1

Chloe Morello

Originally from Batemans Bay, NSW, Chloe Morello is one of Australia’s most beloved beauty YouTubers with over a million Instagram followers and millions more on YouTube. She is known for her luxe tutorials, honest product reviews, and charismatic personality. She is also the co-founder of Face Halo, the reusable makeup remover that became a household name.

1. Instagram: instagram.com/chloemorello
2. YouTube: youtube.com/@ChloeMorello

Nikkia Joy

Nikkia Joy is a professional makeup artist, educator, and the founder of Nikkia Joy Cosmetics, with over 2.5 million followers across her platforms. She has built a devoted community on the strength of honest, sometimes brutally candid reviews and tutorials that focus on makeup that actually performs. If a product does not deliver, Nikkia will say so.

1. Instagram: instagram.com/nikkiajoy
2. YouTube: youtube.com/@NikkiaJoy

Tanielle Jai

Based in Brisbane, Tanielle Jai is a celebrity makeup artist whose editorial work sets her apart from most content creators. Her feed is a masterclass in high-impact artistry, think striking glam, flawless skin finishes, and pro-level technique. If you want to understand what really goes into red carpet beauty, this is the account to study.

1. Instagram: instagram.com/tanielle.jai
2. TikTok: tiktok.com/@taniellej

Tatenda Luna

Melbourne-based Tatenda Luna has accumulated over two million combined followers across TikTok and Instagram with her high-glamour transformations, fashion-forward beauty, and sharp sense of humour. She is also a role model for diversity in the Australian beauty space, having spoken openly about the importance of representation for Black women in this country.

1. Instagram: instagram.com/tatendaluna
2. TikTok: tiktok.com/@tatendaluna

Skincare and Skin Health

Zoe Foster Blake

The founder of Go-To Skincare is essentially skincare royalty in Australia. A former beauty editor turned entrepreneur, Zoe brings a wealth of industry knowledge to her social media, along with a wit and warmth that make even the driest skincare science feel relatable. Her Instagram is equal parts education and entertainment.

1. Instagram: instagram.com/zotheysay

Dr Michelle Wong (Lab Muffin Beauty Science)

Dr Michelle Wong is a cosmetic chemist and science communicator who has become one of the most trusted voices in the Australian skincare space. Her content breaks down the actual science behind ingredients, formulations, and claims in a way that is both rigorous and genuinely accessible. If you want to cut through beauty marketing and understand what is really going on in your moisturiser, Lab Muffin is essential.

1. Instagram: instagram.com/labmuffin
2. YouTube: youtube.com/@LabMuffinBeautyScience
3. TikTok: tiktok.com/@labmuffinbeautyscience

Dr Davin Lim

A Brisbane-based cosmetic dermatologist, Dr Davin Lim shares clinically grounded advice on acne, pigmentation, skin ageing, and in-clinic treatments. His content is refreshingly no-nonsense, aimed at people who want real answers rather than product hype. A go-to for anyone navigating a skin concern and not sure where to start.

1. Instagram: instagram.com/davinlimmd
2. YouTube: youtube.com/@DrDavinLim

Hannah Furst

A pharmacist and content creator based in Australia, Hannah has found a dedicated audience by breaking down skincare science in plain language with zero gatekeeping. Her reels balance education with personality, and she is particularly good at helping followers understand what products are actually worth their money and why.

1. Instagram: instagram.com/hannahfurst

Hair and Haircare

Jayme Jo Massoud

Sydney-based dancer and performer Jayme Jo has become one of Australia’s leading voices in the curly hair community. She shares curl routines, in-depth product breakdowns, and tips for achieving frizz-free, voluminous results, and her content is a goldmine for anyone navigating the curly girl method or simply trying to understand their hair type better.

1. Instagram: instagram.com/jaymejo
2. TikTok: tiktok.com/@jaymejo

Shani Grimmond

Brisbane-based Shani Grimmond is a beauty and lifestyle creator with over 1.5 million Instagram followers and a popular YouTube channel. While her content covers beauty broadly, she is particularly loved for her hair tutorials and celebrity-inspired look recreations. She also founded Sylk Swim, making her one of Australia’s more entrepreneurial beauty creators.

1. Instagram: instagram.com/shanigrimmond
2. YouTube: youtube.com/@itsshanigrimmond

Creative, Avant-Garde and Drag Beauty

MJ Walker

MJ Walker is a drag artist and TikTok creator from Arabana/Kaurna Land (Adelaide) whose tutorials have developed a cult following for their creativity and precision. Each video walks through a full drag transformation, from skin prep and brow work to dramatic eyeshadow and lashes, and the results are nothing short of spectacular. A must-follow for anyone who wants to push their makeup further.

1. TikTok: tiktok.com/@mjwalker__
2. Instagram: instagram.com/mjwalker__

Inclusive Beauty and Diverse Perspectives

Rowi Singh

Melbourne-based Rowi Singh is a makeup artist and content creator known for her bold, vibrant looks that often incorporate elements of South Asian culture and artistry. Her content celebrates colour, creativity, and cultural pride, and she has built a loyal community around the idea that beauty should be a joyful, expressive experience for everyone.

1. Instagram: instagram.com/rowisingh
2. TikTok: tiktok.com/@rowisingh

Gemma Dimond

Gemma Dimond is a beauty writer, podcast host, and the founder of Glow Journal, one of Australia’s leading beauty publications. Her content leans into luxury skincare and beauty journalism rather than pure tutorial-style posts, making her a trusted voice for those who want considered, editorial perspectives on the products and trends shaping the industry. She has collaborated with Chanel and La Mer, among others.

1. Instagram: instagram.com/glowjournal

Mature Beauty

Nikki Parkinson

Nikki Parkinson of Styling You is a favourite for Australian women who feel underserved by mainstream beauty content. A stylist, blogger, and beauty commentator, she approaches fashion and beauty with a practical, age-appropriate lens and an emphasis on feeling confident and stylish at every stage of life.

1. Instagram: instagram.com/stylingyou
2. YouTube: youtube.com/@StylingYou

A Final Note

The Australian beauty space is in great shape right now, with creators who prioritise honesty over hype, science over marketing spin, and inclusivity over a narrow definition of what beauty looks like. Whether you are after a step-by-step tutorial, a deep dive into an ingredient, or just some genuine inspiration, there is an Aussie creator out there who has you covered. Follow a few from this list and let your algorithm do the rest.