Alpha-H is one of Australia’s most talked-about skincare brands, known for its clinical-grade actives, transformative results, and cult favourite Liquid Gold. Whether you’re new to the brand or a longtime fan, this FAQ covers everything you need to know.
What is Alpha-H?
Alpha-H is an Australian cosmeceutical skincare brand founded on the Gold Coast in the 1990s. It rose to fame for its professional-grade formulations that bridge the gap between beauty and clinical skincare. Its hero product, Liquid Gold, put glycolic acid on the map and continues to be a global best-seller.
What makes Alpha-H different from other skincare brands?
Alpha-H stands out for its focus on low-pH formulations, clinically active ingredients, and minimal filler. The brand was one of the first in the world to harness the power of glycolic acid in a home-use formula. Products are designed to deliver visible, real-world results with a focus on skin health over trends.
Is Alpha-H an Australian brand?
Yes, Alpha-H is proudly Australian-owned and manufactured. It was created by Michelle Doherty, a beauty therapist who suffered from chronic acne and set out to develop her own effective solutions. The brand’s headquarters and production facilities are based on the Gold Coast.
What skin concerns does Alpha-H target?
Alpha-H is known for products that address:
- Pigmentation
- Acne and congestion
- Uneven skin tone
- Premature ageing
- Texture and dehydration
Their product lines are targeted and results-driven, making them especially popular with people dealing with persistent or stubborn skin concerns.
Is Alpha-H suitable for sensitive skin?
Some Alpha-H products, particularly those with glycolic acid and other exfoliants, can be potent. If you have sensitive skin, it’s best to start slowly or opt for their gentler formulations such as the Balancing Cleanser, Vitamin E Serum, or Essential Hydration Cream. Always patch test if you’re trying their exfoliating acids for the first time.
What is Liquid Gold and why is it so popular?
Liquid Gold is Alpha-H’s signature product — an exfoliating treatment that combines 5% glycolic acid with licorice root extract and a low pH of around 2.5–3.0. It works overnight to improve skin tone, texture, and clarity. Many users report smoother, brighter skin after just one use, which is why it’s often described as a “game-changer.”
How often should I use Liquid Gold?
Alpha-H recommends using Liquid Gold every second night, especially if you’re new to acids. Because it’s a powerful exfoliant, it’s best not to combine it with other actives (like retinol or vitamin C) on the same night to avoid irritation.
Does Alpha-H test on animals?
No, Alpha-H is a cruelty-free brand. They do not test on animals and are certified by PETA. Many of their products are also vegan-friendly, although you should check individual product pages to confirm.
Is Alpha-H safe to use during pregnancy?
Some Alpha-H products, such as those with glycolic acid, salicylic acid, or retinol, may not be suitable during pregnancy. The brand provides guidance on each product page, and it’s always best to check with your doctor or obstetrician before starting any active skincare routine while pregnant.
Where can I buy Alpha-H in Australia?
You can shop Alpha-H directly from their official Australian website, as well as major retailers like:
It’s also stocked in some skin clinics and salons around the country.
Is Alpha-H environmentally conscious?
Yes, Alpha-H is working towards more sustainable practices. They’ve introduced recyclable packaging, reduced unnecessary boxing, and are investing in more environmentally conscious manufacturing processes. The brand has also begun introducing refillable packaging for select products.
Which Alpha-H products are best for beginners?
If you’re new to the brand, these products are a great entry point:
- Balancing Cleanser: A gentle, creamy cleanser that won’t strip the skin
- Vitamin B Serum with Copper Peptides: Hydrating and strengthening for all skin types
- Liquid Gold (every second night): If your skin can tolerate it, this is their cult favourite
- Daily Essential Moisturiser SPF 50+: Lightweight sun protection that doubles as a primer
Can I use Alpha-H products with other skincare brands?
Yes, but be mindful of layering multiple actives. For example, avoid using strong acids with retinol or vitamin C on the same night unless your skin is well-trained. Alpha-H products work well as part of a broader routine, but less is often more when it comes to potent actives.
What are some popular Alpha-H products besides Liquid Gold?
Some other fan favourites include:
- Clear Skin Tonic: Great for acne-prone skin
- Vitamin C Serum with Grape Seed: Brightens and firms skin
- Essential Hydration Cream: Ideal for dry or mature skin
- Micro Super Scrub: A physical exfoliant with a creamy texture for smoother skin
