INIKA Organic: A Game-Changer in Natural Beauty
When Miranda Bond and Jenni Williams launched INIKA Organic in Sydney back in 2006, they had a simple but powerful vision: create amazing makeup that's both clean and effective.
Mecca Cosmetica: Brand FAQ
Australia’s leading purveyor of luxury global beauty brands and cosmetics, Mecca, holds a considerable monopoly on the nation’s beauty buying habits! Indeed, the brand itself has essentially become synonymous with Australian beauty today....
Brand FAQ: Sephora Australia
Sephora is an international name—and the biggest beauty retailer in the world—but it didn’t open its first Australian store until 2014. In the over ten years since, it has made its mark on the beauty scene down under, opening over 20 stores...
Cream vs Liquid vs Powder: Which Makeup Formula Will Work Best for Me?
Much like Goldilocks’ journey of taste-testing porridge, sitting down in different chairs, and trying out three beds, finding the makeup formula—cream, liquid, or powder—that works best for you is a process of trial and error. After all, with...
Beauty Basics 101: The Beginner’s Guide to Colour Correcting
When it comes to covering up redness, discolouration, and dark undereye circles, sometimes concealer doesn’t quite cut it. That’s where colour correcting comes in. A beauty secret that’s been around since Hollywood’s heyday, where colour...
EB Buying Guide: The Best Black Friday and Cyber Monday Beauty Sales
In case you’ve been living under a rock: Black Friday and Cyber Monday are coming up! Everyone deserves a little treat on occasion, and if you are running low on your essentials or in need of something new, this is arguably the best time of year...
Beauty Basics 101: How to Clean Makeup Brushes
It’s a tale as old as time; Saturday rolls around and plans for the night are locked in — dinner at the new restaurant I’ve been eyeing and dying to try followed by drinks at the usual joint. After a week in the office, the getting-ready...
What Makes a Beauty Brand Cruelty Free?
The term ‘cruelty free’ is thrown around a lot in the beauty industry, you often see it mentioned on social media or labelled on the products lining the shelves of cosmetic stores. But what does cruelty free actually mean? It’s not quite as...
EB Buying Guide: Iconic Hourglass Blushes
A luxury cosmetic brand intent on redefining the beauty industry, Hourglass Cosmetics is pioneering to deliver makeup products that are not only top-quality but that are also cruelty-free (although its parent company Unilever is not entirely...