When Melbourne brothers Keston and Jeremy Muijs founded Grown Alchemist in 2008, they had a revolutionary vision: to create skincare that works in harmony with your skin's natural biology. After years of working as consultants in product and brand development, the brothers witnessed clinical results demonstrating improved cellular function when exposed to natural ingredients. This realisation gave birth to what would become one of Australia's most celebrated clean beauty brands.

When Shaun Wilson and Blair James founded Bondi Sands in Melbourne in 2012, they were responding to a significant gap in the Australian beauty market. Following the Victorian Government's ban on tanning beds, the founders wanted to deliver the same high-quality tan safely at home. What started as a simple solution to a problem has grown into one of the world's most recognizable self-tanning brands.

Australian beauty innovator Quick Flick has officially expanded into the budget market with Quick Faced, a new range of affordable multi-purpose products available exclusively at Big W. Founder Iris Smit said she created Quick Faced to make high-performing beauty accessible to everyone, without cutting corners on quality or innovation.